Mobile coupon benefits

Mobile coupon benefits

The widespread acceptance of the mobile phone has created a unique opportunity for business owners targeting niche and mass markets alike. Mobile marketing allows them to be able to advertise directly to their customer base with what has become known as mobile coupons. You no longer have to wait for the printer, the newspaper, or the radio to get your ad out, and then wait to see if there s any response - not to mention not knowing whether your regular customers will even see it. Imagine sending a text message that is a coupon itself directly to all of your regular customers at once. They all have their phones with them, and all of them are likely to open and read your message within seconds. Which marketing platform do you think will get more responses:

Mobile Coupons Offer Multiple Benefits

Some of the most effective SMS marketing campaigns integrate mobile coupons. Some marketers even create entire mobile coupon campaigns to spur customer traffic or introduce a new product or service. The coupon is mobile so you can keep it on your phone until you redeem it at the store, venue, or show! Mobile coupons can be divided into two general categories. Some mobile marketing firms offer their customers barcode based coupons and other firms only use text message based coupons.

TellMyCell Texting allows you to use either type of coupon. Most businesses decide to use mobile coupons for the same reasons they have used traditional paper coupons for decades. Examples of what you could offer in your first mobile couponing campaign would be discounts, sweepstakes entries, free products, or buy-one-get-one-free promotions. The benefits of using mobile coupons for SMS marketing are endless, but here are a few:. Launching a text message couponing campaign is very simple. We ll load your account with ten free credits so you can send out some test coupons!

Deciding what you want to offer your customers will probably take you the most time! Given that your store has run successfully for ten years, you already have an established customer base. Another example would be a nightclub that wants to have a big turnout for a special guest DJ. Your mobile coupon could say: This advertisement could be anywhere in the club: Our mobile couponing guide will answer the following questions for you in less than ten minutes: What is a mobile coupon?

How can I use mobile coupons in text messages? How can I launch an effective mobile coupon campaign? What are examples of mobile coupons being used in mobile marketing campaigns? When you see the gear icon it means that we re getting a bit technical. If you re interested, read it. If not, skip it. Mobile Coupons: What Are They? Mobile coupons using barcodes: Mobile barcodes are popular with larger companies, as they offer enhanced tracking.

Text message coupons are very effective in reaching a large audience very quickly, and affordably. They offer the greatest consumer reach, but they do not have the same enhanced tracking abilities that barcode based coupons do. Mobile coupons come in many, many flavors. Because there are so many kinds of mobile coupons -- from QR codes, to text messages, to LBS, to bar codes -- people are often overwhelmed.

This paper sticks to the basics, so you can start mobile couponing today! When To Use Mobile Coupons: The benefits of using mobile coupons for SMS marketing are endless, but here are a few: Driving traffic to your store Enticing customers to attend a special event Building brand loyalty Targeting specific customers with custom offers Saving your customers money in difficult economic times Creating buzz for a new product launch Building a database of customers you can market to in the future.

Decide what type of mobile couponing campaign you want to run: This means you decide if you are pushing your coupons to an already established customer list, or are you pulling in new customers? Of course you can run a campaign that allows you to pull in new clients while maintaining pushing your existing client base. Next, write the text message coupon and send it out! After your mobile coupons are sent, you wait for your customers to redeem their special offer.

Redemption typically takes place at checkout, unless your customer is shopping online and is provided with a virtual promotional code they can manually type in. If you want to use mobile barcodes, TellMyCell has a solution that allows you to reach any consumer with any brand of smartphone. All you have to do is create your barcode, upload it using our compose message tool, and we ll insert a short link to it in your messages.

Examples Of Mobile Couponing:

Mobile Coupons Light Up With New Smartphone Technology

Coupons on a great way to save a bit of money while still purchasing the desired item. Who really wants to pay full retail price anyway? The history of coupons began all the back in , when the creator of a popular soft drink syrup handed out cards to try the drink for free at his Atlanta pharmacy. The desired for coupons and couponing has risen in popularity.

Digital coupons are discounts, offers and promotions offered by an online store to current or prospective customers. Similar to their tangible counterparts, coupons are aimed at enticing a consumer to make a purchase at an online marketplace.

For brands, the rise of digital couponing downloadable and smartphone coupons presents many opportunities, but also some possible pitfalls. Although digital coupons account for less than 1 percent of all coupon distribution, they represent 12 percent of all coupon redemption, according to a recent study Coupon Scoreboard, Valassis. This finding highlights the effectiveness of digital coupons in driving coupon redemption. Digital coupons undeniably redeem at a higher rate than print coupons. For many consumers—particularly Millennials—digital couponing leads them to increase their engagement. Among consumers of all ages, the desire for digital couponing is also pronounced and increasing, with 46 percent saying in that they wish all coupons were digital, up from 37 percent in

Understanding mobile coupons

Each coupon is loaded with analytical and re-marketing tags making them a powerful and effective way to collect promotional data and then immediately target based on the rich data set. Coupon Statistics: Subscribe to our newsletter. Please enter a valid email address. Please confirm your password. Password and password confirmation do not match. Toggle SlidingBar Area.

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Why mobile coupons are the future of mobile commerce

Digital coupons are the present and future. Thanks to technology, finding digital coupons is possible for anyone with an internet or data connection. Websites where you can find coupons make it possible to access discounts wherever you are. Stores are even accepting digitally presented barcodes over print codes, making paper coupons seem irrelevant. For that reason, coupon use has risen nearly 30 percent since , according to a Knowledge Networks trend report. One of the biggest reasons for this is a rise in awareness that coupons exist. This has driven businesses to make more coupons and consumers to seek them out. Digital coupons have revealed several things, both about the way business works and the consumers that use them. Studies have shown that coupons are very effective at bringing in new customers, boosting last minute sales in commerce, increasing return on investments, and increasing the demand for certain products.

Don t Discount the Power of Coupons In Your Mobile Strategy

Despite the expansion of consumer touchpoints with newer options like load-to-card and phone-based savings apps, CPG marketers remain limited in their ability to tailor coupon offers to individual purchasing behaviors. Few tools have existed to help brands identify heavy category users and single them out with targeted coupons to encourage conversion. In this still-largely one-size-fits-all world, three main stumbling blocks have stood between CPG brands and personalized couponing. All three are related to poor data availability. Digital-based coupon strategies are almost universally tied to retailers who hold the cards when it comes to sharing information. Nor is the shopper identity information required to reach target consumers.

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Some of the most effective SMS marketing campaigns integrate mobile coupons. Some marketers even create entire mobile coupon campaigns to spur customer traffic or introduce a new product or service. The coupon is mobile so you can keep it on your phone until you redeem it at the store, venue, or show! Mobile coupons can be divided into two general categories. Some mobile marketing firms offer their customers barcode based coupons and other firms only use text message based coupons. TellMyCell Texting allows you to use either type of coupon. Most businesses decide to use mobile coupons for the same reasons they have used traditional paper coupons for decades. Examples of what you could offer in your first mobile couponing campaign would be discounts, sweepstakes entries, free products, or buy-one-get-one-free promotions.

The Benefits of Mobile Coupons

Click on the Add to next to any video to save to your queue. Click on the Add to next to any article to save to your queue. Click on the Add to next to any podcast episode to save to your queue. Click the Follow button on any author page to keep up with the latest content from your favorite authors. They are a proven incentive mechanism that can improve awareness, drive brand recognition, increase shopping frequency and, of course, ultimately drive sales. But despite the fact that people basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store. A chief takeaway from the Mobile Consumer Report is that marketers and advertisers looking to leverage mobile to engage with shoppers should not discount the power of the age-old special offer — as well as a mobilized loyalty program. Coupons and loyalty programs may be well-established at this point, but the report found that instead of filling their wallets and purses or three-ring binders for the savviest shoppers , consumers have changed how they prefer to receive these types of coupons now that mobile wallet apps — like Apple Wallet for iPhones and Android Pay for Android phones — have become more mainstream. With that, here are four reasons mobile marketers should take another look at offers and loyalty. About one-third 32 percent of smartphone users currently use a mobile wallet like Apple Wallet or Android Pay, according to the report.

Coupon websites have customer databases that can be sorted according to customer location.

Guide: Mobile Coupons With SMS

Particularly while the opportunities are relatively cheap thanks to the economic environment , and the ability to develop key learnings is high. Interestingly, however, only one paragraph and four bullet points in the entire page document were dedicated to the topic of paid search. Proof, once again, that display gets all of the ink and interest, and search gets no respect. But revenge is sweet; search delivers the sales and purchase behavior data. A perfect storm is forming to help enable mobile coupons to grow rapidly, providing marketers with two major benefits: However, one benefit from the worldwide economic downturn is a universal desire to save money and capture the best price across all demographic and psychographic groups. A successful mobile couponing program should focus on understanding and leveraging a core marketing process. So, start with the basics, and define a high-level plan of action designed to achieve a particular goal. One sample goal for trial programs could be: Offers in the couponing world can take many forms. Below are just a few ideas. For more information, see the guidelines developed by the Association of Coupon Professionals. There are a number of details associated with this aspect of a mobile coupon program. The Mobile Marketing Association has developed a best practices document , which is a terrific resource for understanding your options in this area.

What are digital coupons?

If you own a small business, you should know that your customers work hard and want to save money on their purchases too. Digital coupons get a lot of attention from consumers, according to Statista. Digital coupons are easy to use especially for customers who are making purchases on their smart phone. At minimum, you can offer a coupon code that people can apply when making a purchase on your website. Capturing your customers on mobile platforms is an important aspect of your marketing plan , especially when you tie the offers into other campaigns. These deals can be tied into a contest, incorporated as seasonal offers, or added into your mobile email marketing campaigns. Mobile coupons can also be redeemed in store as well. There is so much market research out there that suggests customers will be more inclined to make a purchase if they know they have a coupon or discount they can use to save money.

The widespread acceptance of the mobile phone has created a unique opportunity for business owners targeting niche and mass markets alike. Mobile marketing allows them to be able to advertise directly to their customer base with what has become known as mobile coupons. You no longer have to wait for the printer, the newspaper, or the radio to get your ad out, and then wait to see if there s any response - not to mention not knowing whether your regular customers will even see it. Imagine sending a text message that is a coupon itself directly to all of your regular customers at once. They all have their phones with them, and all of them are likely to open and read your message within seconds. Which marketing platform do you think will get more responses: After a lot of real-world testing, the results have shown that the most popular and effective method of marketing using text messaging is with mobile coupons. Almost any type of business can use mobile coupons and mass SMS messaging to build their customer base and increase sales. Retail stores , medical professionals , restaurants , bars, nightclubs, and even musicians can all take advantage of this new mobile marketing method. The best way to explain how mobile coupons work is to give an example. We re going to use a pizza shop, but keep in mind that the technique is applicable to almost any business or service. Let s say you own a pizza shop and your slow night is Tuesday.

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